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Why I rebranded my business

When I first started my business as a nutritional therapist and a life coach, I incorporate these skills together and branded myself as a wellbeing coach, as I knew that I could bring about some amazing change for my clients, and I’m so proud that I have been able to do this.

When I left the corporate world behind me and set up my business, that's all that I knew, all I understood and because of that, my business took on more of a corporate feel. Which I now feel isn’t quite right for me and doesn’t truly resonate with me now. Over the last six years I've added in other therapies and modalities such as yoga, meditation, mindfulness, and most recently hypnotherapy, and it felt like the term ‘wellbeing coach’ didn't really encapsulate everything that I was doing and the benefits that I could see I was bringing to my clients; it felt like something just didn't fit and I couldn't quite put my finger on what that was.

At the beginning of 2021 I undertook a review of my business, what I was offering and how I was helping my clients. I sought some help to explore what that meant for me and my business, and to get a greater insight and perspective on how to develop this further to support my clients in the best way possible. I knew that I wanted to be able to offer all my therapies for my clients, and more. Because I know that everything I include in our sessions brings real value and enables them to meet their goals and the outcomes they want to achieve. But it’s not just about what I can bring to my client, but also other therapists too. I know that they need help through the use of lots of different techniques to enable them to feel better, and live a healthier more fulfilling life.

So, I set out to work through how it would change and how it would develop. Intuitively, whilst I was meditating one day, the word ‘evolving’ came to me, and this really resonated. It was a reflection of the work that I do with my clients, the journey we go on; I help them to evolve.

What I do is enable them to evolve and get to where they want to be. This ensures that it's a long-term change; a lifestyle change, something that they can continue to do forever on their own with minimal support and expense.

My clients will all tell you that I say the same thing to them over and over again; ‘Once we finish working together, I don't want to see you again’. I want them to be able to have everything they need, to have learned everything they need to learn and to know themselves on a deeper level so that they can continue to do what they need to do to meet their goals, their outcomes and lead a healthier and better life for themselves.

This is where Evolvement Coaching was born. It's something that I have developed over the years through the work that I've done with my clients, and this is why I decided to rebrand my business to align it to the work that I do as an Evolvement Coach.

I’ll tell you more about what Evolvement Coaching is in another blog, but if you want to know more you can have a look at the Live I did on Facebook via the link below where I talked about it during the launch week.

If you are interested in working with me, use the link to tell me more about what you need help with and I’ll be in contact.

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